Alexandra is a historic town with a rich heritage. Once an important stop on the Central Otago gold rush, Alexandra is now a popular tourist destination, renowned for its stunning scenery and outdoor activities. The town is surrounded by snow-capped mountains, crystal-clear lakes and rolling hills, and is surrounded by some of the most beautiful hiking trails in the country. Alexandra is also home to a number of interesting museums and art galleries, and is home to a thriving arts and crafts community. The town's main street is lined with cafes, restaurants and pubs, and there are a number of lovely parks and gardens to explore.