World of Coca-Cola

The World of Coca-Cola in Atlanta provides an immersive journey through the storied history of the world's most famous soft drink. Visitors can explore exhibits such as the Vault of the Secret Formula, engage with interactive displays, and sample over 100 different beverages from around the globe. The museum's centerpiece is the story of Coca-Cola's enduring brand and its impact on popular culture, making it a must-visit for those interested in the intersection of history, marketing, and taste.

The Vault of the Secret Formula

Dive deep into the lore of Coca-Cola at The Vault of the Secret Formula, where the legendary recipe is secured. This multimedia exhibit invites guests to learn about the history of this closely guarded trade secret. Participants can take part in an interactive experience that mimics the thrilling journey of safeguarding the formula through generations of changes and challenges.

Taste It!

Expand your palate in the Taste It! exhibit, where you can enjoy a wide array of Coca-Cola products from around the world. The tasting room offers over 100 different beverages, organized by continent, giving visitors the chance to try flavors they might never encounter otherwise. From the familiar to the exotic, this experience provides guests with a unique insight into the global reach of the Coca-Cola brand.

Bottle Works

Get a behind-the-scenes look at Bottle Works, a scaled-down replica of an actual bottling line. This display gives visitors a glimpse into the complex process that brings Coca-Cola into homes worldwide. You can observe the bottling process from start to finish, gaining an appreciation for the technology and care that goes into every bottle and can of Coca-Cola.

4D Theater

For an engaging experience that appeals to all senses, head to the 4D Theater. Here, you'll watch an exclusive film that combines 3D visuals with physical effects, catapulting you into a dynamic Coca-Cola adventure. The 4D movie experience is entertaining for all ages and adds an element of fun that complements the educational aspects of the museum.

Pop Culture Gallery

Step into the Pop Culture Gallery to witness Coca-Cola's influence on art and entertainment. This space displays original artworks, memorabilia, and advertisements showcasing how Coca-Cola has become more than a beverage—it's a symbol recognized across the globe. The exhibit regularly rotates items, ensuring there is always something new to discover about Coca-Cola's role in popular culture.

Coca-Cola Store

Before you leave, make sure to stop by the Coca-Cola Store. This expansive retail space features a wide range of merchandise, from apparel and accessories to vintage collectibles and one-of-a-kind art pieces. It's an ideal place to find special souvenirs that represent your journey through the World of Coca-Cola.

Visitor Amenities

The World of Coca-Cola aims to ensure a pleasant experience for every guest. With facilities that cater to accessibility needs, educational groups, and families with children, the museum strives for inclusivity. Guests can take advantage of these visitor services throughout their time at the museum, making for an informative, comfortable, and thoroughly enjoyable visit.