BoråsTextile town turned e-commerce hub.
Borås is a modern city with a long history, with a charming cobblestone old town, a meandering river, and a lively university.
As Sweden's sixth largest city, it's the perfect blend of urban life and small-town charm. The city is home to several notable museums, including the Textile Museum, which showcases the country's rich textile heritage. The city also hosts a variety of cultural events, such as the annual Borås Zoo Music Festival, which draws thousands of visitors each year. Start your exploration in the cobbled streets of the old town, where you can view the old town hall and a handful of medieval churches, then head to the city museum for a look at artifacts from the city’s past.