Lugano is Switzerland’s secret gem. Lying in the south of the country, on the shores of Lake Lugano, it is a beautiful city surrounded by mountains and lush greenery. A popular destination for wealthy tourists, the city is full of designer boutiques, luxury restaurants, and hotels. But it is also a wonderful place for the more budget-minded traveler, with plenty of outdoor activities to enjoy in the surrounding hills. Take a cable car to the summit of Monte Brè or explore the nearby villages of Morcote and Gandria, or simply take a stroll around the lake’s pretty promenade. Lugano is a place of relaxation, romance, and stunning natural beauty.
Lugano is located in the Italian-speaking canton of Ticino. The city has a temperate Mediterranean climate, with mild winters and warm summers. The city's tourism slogan is "Top of Switzerland", due to its close proximity to Swiss Alps.